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Blog :: 10-2020

Asheville Attracts Interest as an Enviable ‘Zoom Town' Option

Asheville NC Zoom TownAs more of the U.S. population settles into working remotely, real estate migration patterns are shifting. So-called “Zoom Towns” – places that boast urban amenities, access to nature, and a lower cost of living than larger cities – are experiencing an influx of interest. Asheville is one such town, as many people from major metropolitan areas who can now work remotely consider the popular Western N.C. mountain destination as a place to call home.

A pandemic-prompted work shift

After the coronavirus pandemic sent many American workers into remote-only mode, one survey by MIT researchers estimated the share of virtual workers in the U.S. quadrupled to nearly 50% of the workforce. An Upwork Future Workforce Report, which polled 1,500 hiring managers, found that 56% of hiring managers felt the shift had “gone better than expected,” with more than 60% noting their employees will be working remotely moving forward. 

Remote employment is also spurring homeowners to take a closer look at workspace possibilities in their potential home. Factors that best support remote working situations, such as Internet connectivity, home size and affordability, and urban amenities, place many Southern cities, including Asheville, in a desirable position.

Work Remotely from Asheville NCLow interest rates

At the same time that migration patterns are accelerating interest in Asheville, low interest rates are driving buyers who have been waiting for just the right moment to make a move. 

According to Freddie Mac, September logged the lowest rates ever, with an average 30-year fixed rate of 2.86%. Rates aren’t expected to rise much anytime soon either: A survey by the Mortgage Reports of Fannie Mae, Freddie Mac and the Mortgage Bankers Association found the 30-year fixed rate mortgage is likely to average 3.18% through 2020. 

Asheville home sales

Recent home sales in Asheville lend validity to the “Zoom Town” migratory trend. During the third quarter, home sales in Asheville showed a strong uptick, with 457 home sales in the city and 952 home sales in Buncombe County.  The county had the highest number of home sales per quarter by 16%, and the city had its second-highest quarterly home sales.  This was a sharp departure from the second quarter, where there were fewer sales happening because of the initial COVID-related slowdown in both demand and supply.

If you’re interested in relocating to the Asheville area or Western N.C., or listing your Asheville-area property, contact us at, or call us anytime at 828-707-9556.

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Eclectic Marshall Preserves Its Picturesque Past

Marshall NCFrom a quaint Main Street to ideal proximity to outdoor adventures, Marshall, N.C., is home to a range of rich experiences. A short 28-minute drive from Asheville, this idyllic town in Madison County, with easy access to trails along the French Broad River, features a downtown lined with historic buildings, including a century-old courthouse. Main Street features artists’ studios, interesting shops, music and dance venues and galleries. Stroll to Blannahassett Island, just over the river, to enjoy more artists’ studios, as well as picnic areas and fishing.

Marshall (population 870) boasts a history defined by the French Broad River. The Main Street has the river on one side and a cliff on the other. Transportation routes along the river and the subsequent railroad created a booming economy. Because of its location, the town was selected to be the Madison County seat, and the county courthouse was constructed in 1907. 

History has a home here

Marshall has strived to maintain pieces of its past, including the courthouse, the James H. White House and the Capitola Manufacturing Company Cotton Yarn Mill, all on the National Register of Historic Places. Old-time stores, art galleries, shops with unique home decor and gifts, restaurants and coffee shops line the downtown drag. Blannahassett Island, with the restored Marshall High Studios, features a Sunday afternoon farmers’ market, as well as arts festivals and holiday markets.

Marshall North CarolinaHomes in Marshall encompass a variety of sizes and styles. Mountain retreats with stellar views dot the hills around town; there’s also new construction on expansive tracts, as well as compact cottages and rustic cabins. Plenty of acreage is available to build a custom dream home.

Fun-filled Marshall NC festivals

Marshall features a number of entertaining festivals throughout the year:

Madison Potters Market – More than 20 of the best potters from around Madison County display their wares at Marshall High Studios (April).

Mermaid Parade & Festival – This downtown fest showcases arts, crafts and music, a seafood cook-off, and a costume parade (June).

Art on the Island Fest – Artisans, crafters and musicians join in this fall fair on Blannahassett Island (September).

Marshall Handmade Market – This arts fest, holiday market and open studio stroll in Marshall High Studios gives the public an opportunity to watch artists at work (November).

Town of Marshall NCOutdoor adventures galore in Marshall

When you’re ready to hit the outdoors, Marshall offers a range of activities suited to all interests and levels. The French Broad River provides the perfect stretch for whitewater rafting. Many outfitters offer knowledgeable guides for the adventure, for either half- or full-day trips.

Hiking is another popular and easy-to-access activity from Marshall. The nearby Laurel River Trail is an easy 7-mile round trip that follows Big Laurel Creek in Pisgah National Forest. An hour away are the famed hiking destinations of Max Patch – a bald with 360-degree, long-range views – and Mt. Mitchell, the highest peak in eastern North America (6,684 feet).

Hot Springs, 23 miles from Marshall and tucked in Pisgah National Forest, is a popular destination, thanks to its natural hot mineral springs. After a relaxing soak, you can enjoy shopping and dining in the picturesque town.

For more information about real estate in Marshall, or anywhere in the Asheville area, contact us at, or call us anytime at 828-707-9556.

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Waynesville Wows With Natural Beauty and Main Street Charm

Waynesville NC Walkable TownWaynesville, Haywood County's biggest town with about 10,000 residents, has been a favorite North Carolina mountain retreat since the early 1800s. The reasons for its popularity back then – cool, clean air and water and spectacular scenery – still exist today, but add to its modern allure a quaint, urban charm, a walkable shopping district, a vibrant farm-to-table restaurant and craft beer scene, and amazing proximity to exhilarating outdoor activities.

Waynesville sits about 25 miles west of Asheville, off of I-40, between the Great Smoky Mountains and the Blue Ridge Mountains. The town of Waynesville was founded in 1810 by Colonel Robert Love, a Revolutionary War soldier. He donated land for the courthouse, jail and public square, and named the town after his former commander in the war, General “Mad” Anthony Wayne. Waynesville boasts a number of historic places, including the Boone-Withers House, the Haywood County Courthouse, the Dr. J. Howell Way House and the Masonic Hall, among many others.

Home styles in Waynesville run the gamut, from rustic log cabins to majestic mansions to compact townhomes. Many properties come with plenty of acreage ideal for spreading out and soaking in the beauty of Waynesville’s natural surroundings. Waynesville is part of the Haywood County Schools system. Residents also have access to a handful of private parochial schools.

Downtown destinations

Downtown Waynesville's restored historic buildings and brick sidewalks are the perfect backdrop for browsing the town’s many specialty stores, galleries and antique shops. And when you’re ready for a bite (or a beverage), there is no shortage of restaurants, coffee shops and breweries. There is plenty of free parking along Wall Street (parallel to Main Street).

Waynesville NC WalkableWaynesville is home to a number of annual festivals: Folkmoot U.S.A. (July) is a 10-day celebration of world dance and music with performers from around the globe. Church Street Art & Craft Show (October), a popular juried art show, also features mountain music, clogging, entertainment and food. Apple Harvest Festival (October) celebrates all things apple – think cider, fried pies and donuts – and showcases mountain music, dance, craft and demo booths. 

Nearby outdoor adventures

Maggie Valley, just 8 miles from Waynesville, is home to lots of fun winter destinations, including Cataloochee Ski Area and Tube World. Lake Junaluska, just 3 miles away, offers the perfect spot to spend a Saturday. There are 13 peaks above 6,000 feet in Haywood County, including the famed Cold Mountain. Take a scenic drive along the Blue Ridge Parkway to waterfalls, hikes and camping destinations. The Pigeon River section of the Great Smoky Mountains is home to plenty of outdoor adventures, including ziplining and whitewater rafting. 

Waynesville NC real estate

For these many reasons, you can see how Waynesville makes for a lovely place to live. For more information about real estate in Waynesville, or anywhere in the Asheville area, contact us at, or call us anytime at 828-707-9556.

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Asheville's Varied Industries Provide Wide-Ranging Employment Opportunities

City of Asheville EmployerAs people around the country consider relocating to areas with more space and less density, Asheville continues to attract attention as the ideal balance of city and country. Thinking of making a move to Asheville, but wondering about employment and business opportunities? The Asheville area is lucky to have both low unemployment and strong job growth. And it’s no wonder: Very few tourist destinations boast the stable population growth, healthy housing market, growing professional services, strong health-care industry and small-business boom that Asheville does. 

Additionally, the Asheville population’s unfaltering support of local and independent businesses, coupled with the entrepreneurial spirit so integral to the city, has helped start-ups thrive in recent years, generating even more jobs and business opportunities.

Top employers in Asheville

According to the Asheville Chamber of Commerce, the top employers in the area range from medicine to manufacturing to education, in addition to tourism. The four-county Asheville metro is a diverse $16.4 billion economy, with nationally recognized schools, close proximity to many major cities, direct access to I-26 and I-40, and the Asheville airport, with direct flights to Washington and New York, among others. Annual visitors to Asheville number in the millions.

The top 10 employers in the Asheville area are:

Mission Health System and Hospital

Buncombe County Public Schools

City of Asheville

The Biltmore Company

Buncombe County Government

The Omni Grove Park Inn

Ingles Markets, Inc.

Asheville-Buncombe Technical Community College

VA Medical Center - Asheville Department of Veterans Affairs

Eaton Corporation - Electrical Division

Major Industries and Employers AshevilleBig on small business

Thanks to the kind of startups, incubators, co-working spaces, business community support and commercial resources you’d find in much bigger cities, Asheville is the perfect place for entrepreneurs who want to develop quality products and services while maintaining an enviable quality of life. With an overwhelming majority of businesses in the Asheville metro area employing fewer than 50 people, small businesses and entrepreneurship are active engines fueling the region's diverse business landscape and shaping the economy.

Driven by a city that embraces the impact of small companies on culture and lifestyle, the Chamber of Commerce, Economic Development Coalition and other community organizations have developed a variety of resources designed to help small businesses succeed In addition, services like those offered by the non-profit Mountain Bizworks help small businesses start, grow and create jobs through loans, classes and coaching

Work is brewing in Asheville

Nowhere is small-business growth more evident than in Asheville’s craft-beer boom. The community support of such local start-ups as Hi-Wire Brewing Co., Burial Beer Co. and Asheville Brewing – to name just a few – has helped fuel a cycle of growth that has spurred job creation and even greater entrepreneurial drive. And the country is watching: Local start-up successes have drawn the likes of such national heavy-hitters as Sierra Nevada and New Belgium brewery, whose second U.S. facility, based in West Asheville on the French Broad River, generated 140 new jobs when it opened in 2016.

Most who choose to relocate to Asheville are driven by the area’s natural beauty, range of outdoor activities, and greatly heightened lifestyle. Now you can add incredible employment opportunities to the mix. 

For more information about real estate in the Asheville area, contact us at, or call us anytime at 828-707-9556.

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